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The Rolex Datejust 31 Ref. 278384RBR-0024 is a refined expression
of feminine elegance, blending timeless Rolex craftsmanship with a soft,
modern aesthetic. Featuring a pastel pink dial, synthetic stone-set bezel, and
Jubilee bracelet, this model is designed for women who appreciate subtle
luxury and enduring style.
First introduced in 1945, the Datejust was the world’s first
self-winding wristwatch to display the date automatically on the dial.
Over the decades, it has become one of Rolex’s most iconic collections,
representing precision, innovation, and timeless design.
The Datejust 31 carries this heritage into a more delicate
and contemporary form, tailored specifically for the modern woman.
Its harmonious proportions, combined with refined materials and elegant
detailing, ensure that the Datejust remains a symbol of lasting beauty
and historical significance.
Classic elegance with a modern feminine touch.
The 31mm case offers a graceful fit, while the pastel pink dial and
synthetic stone-set bezel create a luxurious presence that feels refined
rather than ostentatious. Perfect for everyday wear as well as
formal occasions.
Datejust is one of Rolex’s most enduring collections —
celebrated for its balance of technical excellence, timeless aesthetics,
and versatility across generations.

100% Top-Tier Factory Guarantee
All watches sold by watchregal.com are guaranteed to be the highest-grade versions sourced from the most prestigious factories in the industry (Clean, VS, ZF, etc.). We do not deal in low-quality or street-grade replicas. We hand-select only the most desirable pieces from a network of trusted manufacturing partners. On top of this, every watch we offer goes through a meticulous authentication and quality control (QC) process by our highly-trained watchmakers to ensure it is in proper working order, aesthetically flawless, and matches the high-specification standards we promise.
Warranty Coverage Watches purchased from watchregal.com are covered by our exclusive Up to 30 days Technical Warranty (depending on the movement model).


Concierge Service watchregal.com is dedicated to offering the highest level of service available. Owning your next timepiece begins with a simple inquiry — via email, text, or live chat. From there, one of our concierges will guide you through the process of selecting your next timepiece or sourcing specific rare Factory editions upon request. “Obtaining the unobtainable has never been so easy.”
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