$1,000.00 Original price was: $1,000.00.$459.00Current price is: $459.00.54% OFF
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The Rolex Datejust 31 Ref. 278278 is a refined expression of classic femininity and timeless elegance. With its perfectly balanced 31mm Oyster case, fluted bezel, and iconic Jubilee bracelet, this model embodies the enduring charm that has defined the Datejust collection for generations.
Inspired by the original Datejust introduced in 1945—a milestone that set the standard for precision and reliability in watchmaking—this version carries forward the collection’s legacy of understated luxury. The signature fluted bezel symbolizes Rolex’s historic design language, while the clean silver-white dial and synthetic stone hour markers add a touch of refined brilliance. Powered by a reliable Japanese Miyota movement, the watch reflects a harmonious balance between traditional aesthetics and modern practicality, making it not just a timepiece, but a symbol of elegant taste and lasting values.
Graceful and timeless, the Rolex Datejust 31 features the classic Oyster silhouette enhanced by a fluted bezel and a supple Jubilee bracelet that drapes comfortably on the wrist. Its refined proportions and luminous details create a look that is elegant without being ostentatious, perfectly suited for women who appreciate poise, tradition, and versatile luxury—from professional settings to formal occasions.

100% Top-Tier Factory Guarantee
All watches sold by watchregal.com are guaranteed to be the highest-grade versions sourced from the most prestigious factories in the industry (Clean, VS, ZF, etc.). We do not deal in low-quality or street-grade replicas. We hand-select only the most desirable pieces from a network of trusted manufacturing partners. On top of this, every watch we offer goes through a meticulous authentication and quality control (QC) process by our highly-trained watchmakers to ensure it is in proper working order, aesthetically flawless, and matches the high-specification standards we promise.
Warranty Coverage Watches purchased from watchregal.com are covered by our exclusive Up to 30 days Technical Warranty (depending on the movement model).


Concierge Service watchregal.com is dedicated to offering the highest level of service available. Owning your next timepiece begins with a simple inquiry — via email, text, or live chat. From there, one of our concierges will guide you through the process of selecting your next timepiece or sourcing specific rare Factory editions upon request. “Obtaining the unobtainable has never been so easy.”
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